Getting Started in Optometry Marketing …. The Big Picture Overview

Part 1

You Must Make a Marketing Plan!

By Tim Edwards O.D.

Every day I get asked the same question…. “What do I do to get started in Optometry marketing?  I hear so many things that I don’t know where to start or who to trust or what to do first”.

My answer is always the same.  The first thing you must do is to have a plan to follow and then follow the plan.  I know that this is an old cliché that everyone has heard but it never has been more true than right here.

Optometry Marketing Map

Treasure Map

I do not have exact statistics on this but I would guestimate that about 5% of the Optometrists that I talk to have any type of marketing plan or marketing budget.  What you need to understand is that this plan does not need to be perfect, but serves as a starting point.  Consider this Optometric marketing plan to always be a “work in progress”.   As you start to learn more about marketing, this document should be updated on a regular basis and soon will become a very specific action plan that must be followed.





Mind Map For Optometrists

MindMeister Mind Map


I recommend using what is called a “mind map” to organize what you are going to do and how and when you are going to do it.  I have found mind mapping to be one of the most powerful ways to plan your marketing program so that everyone can understand it.  The mind mapping system that I use is called Mind Meister and is available for under $10.00 a month.  Here is a link if you are interested:   Mind Meister Software.




As part on an ongoing series of articles about getting started in Optometric marketing please follow me to the Part 2 of the article by clicking here: Part 2 …. Gather Initial Statistics