By Tim Edwards O.D.
Every day I get asked the same question…. “What do I do to get started in Optometry marketing? I hear so many things that I don’t know where to start or who to trust or what to do first”.
My answer is always the same. The first thing you must do is to have a plan to follow and then follow the plan. I know that this is an old cliché that everyone has heard but it never has been more true than right here.
I do not have exact statistics on this but I would guestimate that about 5% of the Optometrists that I talk to have any type of marketing plan or marketing budget. What you need to understand is that this plan does not need to be perfect, but serves as a starting point. Consider this Optometric marketing plan to always be a “work in progress”. As you start to learn more about marketing, this document should be updated on a regular basis and soon will become a very specific action plan that must be followed.
I recommend using what is called a “mind map” to organize what you are going to do and how and when you are going to do it. I have found mind mapping to be one of the most powerful ways to plan your marketing program so that everyone can understand it. The mind mapping system that I use is called Mind Meister and is available for under $10.00 a month. Here is a link if you are interested: Mind Meister Software.
As part on an ongoing series of articles about getting started in Optometric marketing please follow me to the Part 2 of the article by clicking here: Part 2 …. Gather Initial Statistics